We are in Web 2.0 / Bubble 2.0 / You-name-it 2.0 era now. Internet companies make millions, IT giants spend billions and your brother-in-law is probably registered on a couple of websites. Great times.
BoonEx is not a newbie and we really made quite a few mistakes and spent a lot of time ineffectively, but experience is probably worth it. Now, we have good branding, popular products, marketing strategy and what’s most important - meaning.
I strongly believe that long-term success primarily depends on the meaning your company makes, and NOT on how well it adapts to changing environment. Running for money only can probably make your venture successful, but will almost inevitably lead to fast and painful collapse, when time comes. Commitment and persistence, however, along with specific and positive MEANING will push you to long-term success, for which you will be praised.
We are preparing a few new products and campaigns, which as I believe, will make BoonEx extremely popular in the nearest future - 1 year as a max. And this blog is mostly for tracking its growth.
Make Meaning Or Die
I agree with your strategy.
Well put, one day BoonEx will big, and hopefully I will have invested by then.