BoonEx Blog

It’s been a long way that made me think that the transition is simply inevitable. First, AEwebworks and aeDating with a lot of secrets, hidden plans and tricks, then Dolphin, with a bit more freedom, but no communication and feedback management… It just has to be stopped. This blog made it even more obvious. You - our customers and prospects want to have open and fair communication, and in turn you are willing to cooperate. Hiding facts from customers or competitors just doesn’t pay off. Transparency provides so much more benefits and piece of mind.

I believe that so called “Radical Transparency” can become the next magic formula for our company growth and most importantly - for development of better community software, which is the major force driving us towards our mission fulfillment.

Consider this post a statement. We will be open and honest with you. We will tell you how things work and we will discuss our policies with you - our customers and partners. We will make decisions based on communication with you, and if we have problems - we will seek for your help, understanding and consideration, not trying to hide and lie. This is our plan to build a better relationship with our customers… And you know the plan already

The “Wired” cover page was very inspirational and re-assuring:

and

and this blog post excerpt:

“The small cost of some competitor getting early wind of a new feature is more than outweighed by the good will generated among customers by candid insights into product development.”

Like it or not - this is the way BoonEx will communicate with public. Competitors are also welcome to read and learn.